otago school leaders seminar 
"Your Survival Guide to dealing with News Media Threats"  
For Principals, APs, DPs, Chairs
Dear Principals, DPs, APs and Board Chairs 

Some of you may have had a taste of media attention with Covid-19 and got away reasonably unscathed. But is your school ready for those situations where you are the entire focus of a negative story where blame can be attached to someone? For example, parent complaints making the news, bullying allegations, injury or death to students or problems on the school camp. I could go on.

The Seminar

This Seminar will show you how to be prepared for such situations and how to handle them. For example, it will look at communication traps to avoid with media and messages you send to your parents. It will also look at how to deal with media approaches (including reporters arriving at school unannounced). Lots of school leaders are unprepared for this and don't realise it until they have a group of reporters in reception demanding to speak to them.

Who is it for?

While lots of our events have been attended by principals (particularly media interview training workshops), this one is equally focused on Board Chairs, DPs and APs. That's because they are often better placed to lead the communication response to issues or crises as the principal will be focused on multiple areas. The principal may be the spokesperson, (or the Board Chair) but there are many other things that need to be prepared and taken care of on crisis day and these are better handled by a DP or AP.  The Seminar is also ideal for Aspiring Principals.

A part of the Seminar will simulate an actual event and we'll focus on how to prepare for it and deal with it.

Here's what we'll cover:
  •  Common misperceptions about the media.
  • ​Invisible traps to avoid with media statements and communication with parents.
  •  When and how to agree to media interview requests.
  • ​How to master media interviews and keep out of trouble (This is not a media training seminar where everyone is on camera multiple times, but it does explain the media interview process).
  •  The 5 key things you need in your crisis communication plan (That are simple to prepare).
  • ​How a media crisis is likely to unfold and how to deal with it.
  • ​ How this will improve the school's communication in other areas...(Consistent feedback)
EVENT: Your Survival Guide to dealing with News Media Threats 
DATE: March 20, 2024
TIME: 10am-1.30pm
VENUE: The Edgar Centre, Dunedin
Cost is $260+GSTpp or $450+GST for two from the same school.
ABOUT PETE
Pete has now specialised in training school leaders how to deal with the news media in New Zealand for the last 10 years. This has included small group media interview training and crisis communication planning, while he has also presented to numerous school leader groups in person and through webinars. 

Pete is a former Education Reporter and Government Press Secretary. He holds two Masters Degrees. One is in Communication Management from UTS in Sydney and the other in Journalism from the University of Canterbury in Christchurch, New Zealand.

He is also the international author of "Media Training for Modern Leaders," published by Global Publishing in Melbourne in 2016.


WHAT OTHERS SAY ABOUT THIS EXACT SEMINAR...
“I thoroughly enjoyed your workshop; so valuable and practical. With your clear formula I feel so much better prepared to deal with future media requests.”

TAMARA JONES, PRINCIPAL, FARM COVE INTERMEDIATE SCHOOL


"We found the day extremely valuable and have some clear next steps for us as a school!" 

ANNA POWRIE, PRINCIPAL, KARAKA SCHOOL

"Thank you for the day, we found it very informative and reassuring." 

PAUL ANDREWS, ASSISTANT PRINCIPAL, PAPATOETOE-SOUTH SCHOOL

"We all absolutely loved your session. We learned so much and came away feeling a lot more comfortable about any future event. We also really appreciate the pdf you sent us."

MARIAN CAULFIELD, PRINCIPAL, MOUNT ALBERT PRIMARY SCHOOL 

"I attended Pete Burdon’s event in Manakau and found it hugely beneficial and very practical. I now feel a lot more confident in dealing with the media if some negative event about the school attracts their attention. It's one of the best seminars I’ve been to."

KIRI TURKETO, PRINCIPAL, SIR EDMUND HILLARY COLLEGIATE
"Thanks Pete. Your messaging is always so good. Thanks for supporting the APPA."

STEPHEN KING, PRINCIPAL, REMUERA PRIMARY SCHOOL AND FORMER PRESIDENT, AUCKLAND PRIMARY PRINCIPALS ASSOCIATION
EVENT: Your Survival Guide to dealing with News Media Threats
DATE: March 20, 2024
TIME: 10am-1.30pm
VENUE:  The Edgar Centre, Dunedin
Cost is $260+GSTpp or $450+GST for two from the same school.
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