MEDIA INTERVIEW TRAINING FOR SCHOOL LEADERS WORKSHOPS 
  

Dear school leader

Media interview training workshops for school leaders are presented by former reporter and government press secretary, Pete Burdon. This experience on both sides of the media interview allows him to offer training with the needs of both interviewer and interviewee in mind.
The small group training focuses heavily on learning by doing. Each important aspect of the interview process is covered. Good and bad examples of the contemporary newsmakers are shown to highlight points, before participants or the participant are asked to put the new skill into practice.
Participants are on camera four times throughout the session. That’s because the practical element is the only way to master the skills. We use scenarios of your choice throughout the training to make it as practical as possible.
This training is unique because it covers traditional media training principles, plus what has changed in the modern era (That’s why it’s named ‘Media Training for Modern Leaders’). It’s also helpful for other situations such as presenting to groups, Zoom interviews, video creation, managing Q&A sessions and speaking to different stakeholder groups.

Following the training, you will know how to

  • Get your points across and remembered
  • Answer the tough questions
  • ​Avoid being quoted out of context or misquoted
  • ​Look and feel confident in all verbal communication
  • ​Communicate better with other stakeholders (Consistent feedback)

Details

These workshops are held across New Zealand and include all technical requirements. They are for anyone who may need to speak for the school including principals, board chairs, DPs and APs. The groups need to be small so that everyone gets the attention they deserve. The total cost of a full-day (9am-3pm) workshop, best with 4-6 people, at your location, is $4290+GST. Alternatively, if you can find 6 people to attend, they are each charged at $747+GST. These have been facilitated at individual schools, groups of schools coming together, Kahui and with association leaderships.
ABOUT PETE
Pete has specialised in training school leaders in New Zealand for the last 10 years. This has included small group media interview training and crisis communication planning, presenting to numerous school leader groups in person and through webinars. More recently he has launched his "Mastering Difficult Conversations with Parents," workshops. See testimonial below.

Pete is a former Education Reporter and Government Press Secretary. He holds two Masters Degrees. One is in Communication Management from UTS in Sydney and the other in Journalism from the University of Canterbury in Christchurch, New Zealand.

He is also the international author of "Media Training for Modern Leaders," published by Global Publishing in Melbourne in 2016.
WHAT OTHERS SAY ABOUT THIS WORKSHOP...
The training we completed with you last year has been so valuable to me on so many occasions. The tragedy we had last week with a young student passing away drew big media attention and I felt really well equipped to field interviews and make comments. The awareness you have instilled in us certainly paid dividends every time. Thank you for that. 

HUGO VAUGHAN, PRINCIPAL TEAM LEADER, ONE SCHOOL GLOBAL
Hey Pete, honestly if it wasn’t for your workshop I would have been lost. It’s been a day to forget but what is difficult only makes us stronger. Your course outline book never left my side today. 

KARL VASSAU, PRINCIPAL, ROWANDALE SCHOOL, AUCKLAND
The quality of the training delivered by Pete was excellent. Our entire Senior Leadership Team now feels prepared to either front the media or support other members of the team as they deal with the demands of the situation. As well as being prepared in the event of media demands, the day also brought the team together by breaking down barriers and overcoming personal doubts so that we now feel more cohesive as a group. I would thoroughly recommend the training provided by Pete, it will lead to growth and the confidence to deal with what could be a very difficult situation.

MIKE WALLER, EXECUTIVE PRINCIPAL, PINEHURST SCHOOL, AUCKLAND
Without "Media Training NZ" I would have most likely ended up on the "Front Page" for the wrong reason!  This workshop was focused, real and practical and provided me with the opportunity to learn the skills to confidently front the media and remain in total control. This training is professional insurance school principals cannot afford to be without!

ROB CALLAGHAN, FORMER CANTERBURY PRIMARY PRINCIPALS ASSOCIATION PRESIDENT
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