Pete's entire career has been dedicated to protecting and growing the reputations of his clients. Following Masters Degrees in Journalism and Communication Management from Universities in Australia and New Zealand, he began life as a daily newspaper reporter. He then became a government press secretary where his one and only role was to generate positive media attention for his minister.
After establishing his own media training business, Pete wrote his first book, "Media Training for Modern Leaders." When he witnessed first hand the massive benefits of authorship, he began publishing books that were co-authored by the very best leaders from different niches, all guaranteed best sellers.
These leaders are usually too busy to write their own books, but are clear leaders in their niches. Co-authorship gives them the best of both worlds. A book that places them as the clear leader in their niche and all the extra status and income that creates, without sacrificing the time and money involved in sole authorship.